Dana Aroch

OUTDOOR AREA / UNLIMITED BEVERAGES  | 2021 | Ba Modedesign

OUTDOOR AREA / UNLIMITED BEVERAGES

Going on a vacation grew to be one of the characteristics of the western modern experience. Even though tourism per se is perceived as a neutral custom, the term ‘Tourist‘ is increasingly used as a mockery label for someone who seems to be satisfied with inauthentic experiences. Inauthenticity in tourism, so as in the fashion world, is the core of my research. Tropical Islands Resort in Krausnick was built in order to simulate a “perfect beach”, clearly an obsession of western society. Tropical Island Resort, so does its “opposite” Ski Dubai, took artificiality to an extreme level- but in my project I came across many other forms of artificiality and simulation that are much less obvious to the uncritical naked eye. “Outdoor Area“ examines the relationship between the ideal and the simulated in the postmodern world. “Unlimited Beverages” is the name of my resort collection, which reflects rather realistically today’s postmodern vacationer. 

Created in consultation with: Prof. Valeska Schmidt-Thomsen  /  Gast Prof. Franziska Schreiber  / KM Magdalena Kohler

Fashion by Dana Aroch @danaach Photographers: Johannes Erb & Eneas Bohatsch @johannes_erb_ , @eneasdominik Model: Marlene Oberneder @marrrl3n3 Hair & Make-up: Jasmin Erb @jasmin_erb Styling: Elina Elli Drecker @ellidrake