BUGADA | Guillem Camprodon Pujol

Washing the clothes you love with feeling
We are living in a society in which things are better the faster they are. We are adding more technology to our daily life, believing it will help us cope with the increase of speed. However the importance of and slowing down and stopping once in a while will grow in the near future.
Doing something slowly, doing just one thing at the time, and focusing on the details – those will add to our pleasures. Daily chores, such as cooking or caring for clothes, will be received as relaxing once people start doing them slowly. I believe that people will learn to understand the pleasure of taking care of the clothes they love wearing.
Mark is a twenty-nine year old boy. When he is at home he likes doing things slowly, thinking out the details, forgetting his problems and focusing just on one thing. He has a Bugada™ in one corner of his little loft. Putting his clothes inside Bugada™ is like stopping time for him. Mark  says that  the Bugada™ has become a part of his life: „It is totally different from any other washing system. It is intelligent, it reacts to your clothes, it reacts to the user. It really makes you feel your clothes…“