22 July, sense & sustainability symposium @designtransfer

What are future topics for design, designers and consequently design education?
In 1990 The United Nations have set a set of millenium goals for 2015. Some of them were achieved and a number of issues has to be addressed with even more force to prepare our society for a better future with a stronger social and sustainable climate. Among them the big five: energy, food, water, waste and well-being.

When it comes down to designing the future systems to live in and the products to live with, the word sustainable pops up frequently. But it also seems to be one of the most abused words that serves as ‘greenwasher’ once products consist of recycled, green or biological material. There is much more to sustainability and there are many questions to ask: What is the global or local impact and carbon footprint of objects that we produce? Do we need more stuff? Should our economy change? What can new technology do for a sustainable future? Can we design sustainable at all? Sustainability has many faces and for designers it is sometimes hard to see the forest for the trees and to know what makes sense and not.

This Summer Semester the Power House Project will end during the ‘Rundgang’ with a symposium on the sense and nonsense of sustainability. International experts and designers are invited. Some UdK students and graduates will present their projects as short intermezzos.

Location: designtransfer, Einsteinufer 43 Berlin
Date: 22 July 15:00 – 18:00 hours


Tejo Remy (designer)
Tjeerd Veenhoven (designer, material developer)
Melissa Ciardullo (circular design leader at IKEA)
Ed van Hinte (design critic)
Lucas Verweij

three minute intermezzo’s a.o:
Louis Bindernagel – Power House Student
Takuya Koyama / Kohei Kimura / Mizuki Tanaka – MA Students UdK Media 2018
Bastian Thürich – Power House Student
Sophie Stanitzek – Power House Student
Philipp Hainke– BA graduate UdK Product Design 2018
Rasa Weber & Luisa Rubisch – MA graduates UdK Product Design 2017


more info below…


designers (makers & shakers)

Tejo Remy

With his first work – Chest of Drawers, Ragchair and Milkbottle lamp – he made ‘his own world with what he encountered’ as Robinson Crusoë created his own paradise on his island. These first Droog Designs got worldwide recognition when terms such as cradle to cradle or sustainable design still had to find their way. Tejo Remy will speak about these early works, and how he relates to sustainability today.

Just like Robinson Crusoë was forced to survive on his island and had to invent things with the materials he found in his surroundings, Remy aims to ‘rediscover’ the value of everyday objects and materials.

If we would see all things that we surround ourselves with on a daily basis as potential material to build with, the world would then become a giant toolkit. Old blankets, empty milkbottles, a metal fence, the components of a never made IKEA-chest, tennisballs… Remy pulls objects out of their context and transforms them into something new, made by the logic of these objects themselves.
Why conceive new forms? Everything is already there, is the bacic thought. With recycling of materials, shapes and products Remy agitates against the excesses of the consumer-society that is exclusively focused on the newest of the newest and he reduces the footprint of materials.


Works on new products made from new materials. Reseach involves textiles to be made from algae with H&M, flip-flops made from palmleather and a quest for new values for tulip pigments. As designer, researcher and material developer he aims to make Proofs of Principle into Sustainable Businesses. Tjeerd Veenhoven will speak about his work as sustainable materials researcher and some facts and figures.

Tjeerd Veenhoven is a product designer with a love for inventing materials and production techniques. In his mind being a designer is much more than just aesthetics or expressing trends, for him it is closer to activism. From his studio in the North of Holland he experiments with materials and crafts from all over the world, developing new products to strengthen local economies, ecological awareness and design thinking.

Tjeerd Veenhoven is 42 and founder of Studio Tjeerd Veenhoven (STV). Besides that he is part of several innovation platforms and advisory boards. Through best practice projects, workshops and consultancy he spreads awareness on biobased materials, sustainable transition and design methods. A best practice example is ‘Palmleather’, an award winning project that is exemplarily on how design can promote eco friendly materials and social responsibility. He was co-founder of HuisVeendam, an innovative company producing decorative interior laminates based on potato starch technology. And in 2016 he was awarded with the H&M Foundation Global Change award for his endeavours to make textiles from green algae. Tjeerd encourages designers to work where challenges are biggest and take a leading role towards a sustainable and more social society.

THeorists (facts & figures)

Melissa Ciardullo

Is Circular Design Leader at IKEA Sweden. As Product Manager she is specialized in circular design with 10 years of global, commercial experience across Asia, Europe and North America in sustainability and circular innovation. Melissa Ciardullo will speak about the challenges and opportunities that a global company like IKEA faces when moving towards a more sustainable future.
the sustainable living project and circular economy

Melissa Ciardullo is a future orientated disruptor that focuses on innovative solutions for tomorrow’s design questions.
For her a more holistic approach to the design of products, services and projects is inevitably becoming the only option. We need to work together to implement the circular economy, to find the interconnectedness between humankind, nature and industry. Being process driven is one half, but being open to more is the everything.

Melissa is product developer and lead strategic developer of the initial product roadmap for  IKEA´s first action based collection and led the largest strategic customer engagement initiative at IKEA – Live LAGOM. She designed and executed strategies to help customers move towards sustainable living practices across multiple countries with 1000s of participants.
She oversees internal change management processes that resulted in savings, new product and service delivery. Melissa also founded a community group and urban agriculture start-up: Plant.y.

Ed van Hinte

Wrote Products that Last, product design for circular business models. Is design critic and independent thinker. As protagonist of sustainable future strategies he is involved in research into lightness and dematerialisation of products. Ed van Hinte will set forth how design can reduce our material and energy consumption and how products can retain their value in the future.
links to: interview der spiegel / book

Ed van Hinte (1951) was trained as an industrial designer at TU Delft. He has written many articles and books (such as: Lightness, Eternally Yours, Katja Gruijters Food Design,Products that Last) and soon to appear Products that Flow). He is an acclaimed design critic, focusing on professional conventions.

His main interest is on finding ways to reduce material flows and energy consumption, which at the end of the day mainly serve to express identity. The most important ones: lightweight structures, waste reduction and long-term product value cultivation, or how to get the uttermost out of as little stuff and effort as possible. This implies searching beyond the limitations of circular thinking and setting pleasantly radical design challenges.


Lucas Verweij

Engages in all sorts of design activities. He writes, speaks and teaches about it; and is interested in social and product design, design thinking and design art. He is aninitiator and moderator of many projects and workshops in the field. He has published columns for Dezeen, written a book (The Designfactor with Haystack Press) as well as essays on the topic.
links: dezeen 2011 / dezeen 2015

Born 1965.
 Lived in Rotterdam. Lives in Berlin now
– Chairman of ‘grant programme of Design’, creative industries fund NL (since 17)
– Manager at Rotterdam Design platform. (s. 07)
– Moderator and Publicist for Jongeriuslab, Berlin (s. 11)
– Teacher (design) at Design Academy Eindhoven.
– Guestprofessor Kunsthochschule Weißensee and Universität der Kunste  Berlin (11-13)
– Dean of Academy for Architecture and Urban Design, Rotterdam (05-09)
– Manager at Premsela, foundation for Dutch design (02-05)
– Initiator ‘Pruys – Bekaert program’ for design critical writing (15)
– Founder of Design Platform Rotterdam. (07-)
Book and Articles published:
– De Designfactor, Hystack publishers (223 pag,) (16)
– Serie of columns on Dezeen (the designbubble, problems in designeducation)(15-)
– Huig, two-yearly magazine for Architecture and Urban Design (#05-08)
– ‘Ein Bild sagt weniger als 1000 Worte’ essay for Braun Feldweg preis (12)