1 + 1 = 3 (04.02.20)
Before industrialization, goods were made by hand. So most things were expensive, but also of high quality. Possessions have been passed down from generation to generation and repaired if possible. Pure raw materials such as wood, leather, metals etc. were used as materials. The production cycles were slow and adapted to the rhythm of nature. Electricity made it possible for people to extract, change and process materials faster. Things got cheaper and the impulse to consume were no longer determined by real use, but by emotional motivation.
How can we manufacture quality products where the desire for something new has already been considered?
– Deal with the circumstances
A sweater that consists of 2 fibers. One is synthetic and coloured. The 2nd fiber is a natural fiber and untreated: wool.
The natural fiber can be dyed with natural colours, which are not absorbed by the synthetic thread. The colours are not fixed, so it is a sweater in constant change and can always be redefined. Natural agents are used for dyeing, which disappear after repeated washing.
Why wool? Wool has antibacterial characteristics and only needs to be washed very rarely. A quality woolen sweater can be worn for a long time and is a classic.