Whether for a birthday, Christmas or Easter – the packaging waste piles up.
Many people keep wrapping paper for reuse. Unfortunately, the material isn’t perfect for this, adhesive tape, folds and ribbon leave their marks.
The project WRAP IT! offers a sustainable alternative for gift wrapping and builds on the traditional Japanese fabric packaging “Furoshiki”.
In contrast to conventional wrapping paper, the fabric packaging can be reused as often as you like. The various geometric shapes and cheerful colors creates a pattern, which can be used as a playful guide for various packaging techniques.