BECOMING MY ALTER EGO | Mascha Berger | 2025

Press button… reset, a borrowed face I can’t forget. Becoming My Alter Ego explores personal and social identities through the lens of gaming culture and fashion. By deconstructing archetypes and playing with common stereotypes, the collection challenges them as a performative act of becoming oneself.

The act of looking and being looked at shapes how we present ourselves. Every gesture is shaped by what has gone before, every role influenced by the presence of another. The boundaries between performer and observer blur, making it unclear who is leading and who is following. The mother, the son, the man, the woman— each stepping into a role shaped by the past, yet never unchanged. Stories are retold, movements repeated, but meaning is never fixed. What once seemed defined by tradition is constantly rewritten, leaving no clear distinction between continuity and transformation.

As online and offline realities merge, especially for a constantly connected generation, the project examines the influence of digital personas. It looks at how the digital and analogue worlds shape identities on equal footing. In this shifting space between everyday life and fantasy, Becoming My Alter Ego attempts to unpack the concept of selfhood—are we the ones coding, or just hitting ‚respawn‘?