Photo: Christoph Wehrer (www.christophwehrer.de)
Vita
Jana Möller-Herm is Professor of Strategic Management at the Institute of Communication at the University of the Arts, Berlin. Her research and teaching focus on current topics in strategic marketing communication and consumer behavior. Jana’s research focuses on the communicative handling of company misbehavior (‘crisis communication’) and customer misbehavior in service contexts (prevention and intervention), the effectiveness of marketing communication to foster sustainable consumption, and the application of artificial intelligence in marketing communication. Her award-winning research has been published in leading academic outlets such as the International Journal of Research in Marketing, Journal of Service Research, Journal of Retailing, Journal of Business Research, Psychology & Marketing, and Sustainability.
Jana studied Media and Communication Studies (with a second major in Business Administration) at the Freie Universität Berlin and Management at Unitec in Auckland, New Zealand. She received an Elsa Neumann Scholarship from the State of Berlin for her subsequent doctorate in the field of ‘Brand Perception’ at the School of Business & Economics at the Freie Universität Berlin. As part of her doctorate, she spent two years as a research scholar at the Marketing Department of the Kellogg School of Management, Northwestern University, USA. Before joining the UdK Berlin, she was Assistant Professor for market communication at the Marketing Department of the Freie Universität Berlin. There she won the teaching award for outstanding teaching in the School of Business & Economics.
