Hybrid Occasions

all images by DALL•E MINI

Modul 90501
Entwurfsprojekt 3. Semester
14 SWS / 14 ECTS

GastProf Franziska Schreiber
LB Kathrin Hunze
Julia Kunz (Siebdruck)
Stefan Hipp (Schnitt)
Dorothée Warning (Fertigung)

Start: Mo, 17.Oktober 2022, 14h , R 315
Montag 10-17h
9.30-11.30h Werkstattzeit Siebdruck Gruppe A
11.30-13.30h Werkstattzeit Siebdruck Gruppe B
Mittwoch selbständige Arbeit/Besprechung

Teilnehmerzahl: 10 Studierende

Anmeldung über Moodle: https://moodle.udk-berlin.de/moodle/enrol/index.php?id=1650

Projektraum: 315

Hybrid Occasions – transitions and in-betweens of clothing in analogue and virtual space

“Analogue – digital” still seems to be a dichotomous paradigm. In fashion, craftiness often opposes the “new technologies” climaxing in oxymoronic dogmatisms of the “either or” – something either being hand-made nostalgic or maschine-made innovative. Why? In literature the oxymoron is a figure of speech that juxtaposes elements on purpose, unfolding a third meaning through a paradox.

“Oxymoron materiality thus is a medium that combines the challenges of the digital and physical
environments for creative practice.”
Ferrarello, Laura (2017) ‘The Oxymoron of Touch: The Tactile Perception of Hybrid Reality Through Material Feedbacks’ in: Broadhurst, Susan & Price, Sara ‘Digital
Bodies: Creativity and Technology in the Arts and Humanities’, London: Palgrave Macmillan, 2017

What if fashion would function as a reconciling design element between man and machine challenging properties and dependencies of body, space, and material? Are there transitions and in-betweens in dialoguing processes and reifications? What if dresses could have simultaneous, but ambivalent existences in the real and virtual?What would be the advantage of an ambiguous phygital wardrobe? How would it look and feel like?

In this project participants will work with ‘Chroma Keying Compositing’ to investigate transitions and alternative relations between physical and digital fashion outcomes. In transdisciplinary teams (BA Fashion Design and MA Design&Computation) Chroma Keying will be applied in pre- and post-production modelling processes, creating, and linking layers of material and immaterial textures and shapes to moderate body and silhouette. Participants will interweave traditional textile crafts and new technologies, experiment with their mutual aesthetics and dynamics to unfold real/virtual and hybrid fashion appearances, camouflaging matter and data, fusing physical and digital environments. Chroma Keying is understood both as a physical and digital modelling technique based on color placement and displacement, taking advantage and disadvantage of color hues for visual, proportional, dimensional, and conceptual effects in clothing design. During the project participants will learn about analogue (focus on screen printing) and digital tools (chroma keying) to proportionate, detail, construct and deconstruct silhouettes, finding clever ways to transform clear outlines into patterned ambiguous one-pieces. They will work on replacing, distracting, or expanding present realities, challenging the interplay of shape and details, notions of foreground and background, materiality and visuality, clarity and ambiguity. Embracing uncertainties, ambivalences – for hybrid occasions. To create hybrid occasions, means to embrace the analogue and the digital alike, employ mutual glitches as design opportunities that challenge modelling techniques, fabrication, and outcomes.

Knowledge and skills in 2D and 3D modelling software tools like Blender, Unity, Adobe Premiere, DaVinci Resolve, Polycam, VR, AI are desirable but not required.

The Course will be spiced up with field trips to Theaterkunst-Kostümfundus, Textilhafen Berlin, hands-on screen-printing and green-screening workshops and an interactive performance workshop with artist Sabine Reinfeld for interdisciplinary ‘ UdK Kollisionen 2023’ .

The project will be led by Prof. Franziska Schreiber and media artist Kathrin Hunze.

Course objectives:
Participants will deepen their understanding of detailing silhouettes and shaping body through print and textile surface designs. They will learn about digitally enhanced design possibilities, experiment with media-like behaviour of body and clothing. They will creatively, experimentally, and connectively apply analogue and digital technologies as well as reflect on their mutual interplay. Participants will come up with own design concepts with/through/about clothing, reifications for analogue/digital and hybrid fashion experiences. They will improve skills in applying 3D modelling software and designing in Virtual environments.